Competitor Intel.
Compare the work behind the ranking.
Build project comparison sets, benchmark a competitor with the same audit evidence as your site, and use keyword-gap research to find terms they rank for that you do not.
Competitor comparison
Illustrative project workspace
Set
Named domains
Benchmark
Queued run
Evidence
Audit context
Benchmark comparison
Your site + domainsReview status
Run a benchmark or keyword-gap query when you need a current comparison.
Two focused views, each with a clear purpose.
Use a benchmark to compare crawl evidence from your project and a public competitor. Use Keyword Gap when you want to research the search terms behind a difference.
Project-level sets
Keep a named group of competitors for a project, with its own selected domains and column order.
Comparable audit evidence
The workspace compares the project baseline with completed competitor analyses using the same audit-oriented fields.
Separate keyword query
Keyword Gap runs a country-specific query for competitor ranking opportunities; it is not a continuous rank monitor.
Plan-aware controls
The maximum competitors and comparison sets comes from the active plan, with limits surfaced in the product.
What it actually does.
Keep the comparison scoped to observable crawl evidence and explicitly run keyword research when you need a market-level gap.
Benchmark view
Side-by-side fields appear after your project and competitor audits have completed.
Side-by-side SEO benchmark
Compare your latest audit baseline with a competitor benchmark: health score, issue counts, pages analyzed, category scores, crawl details, and available Core Web Vitals.
Comparison sets
Create, rename, switch, reorder, or remove a named group without changing another comparison.
Reusable comparison sets
Organize domains into named project-level sets. Add, remove, reorder, rename, or switch sets without mixing separate competitive views.
Keyword Gap
Live keyword-gap research
Enter your domain, add competitors, choose a country, and request the keywords where competitors outrank you or your site does not rank.
Run evidence
The workspace reports analysis state rather than implying a result before a run is ready.
Evidence, not a black box
Each benchmark retains its analysis status and available audit evidence. Keyword-gap responses identify whether results are production, sandbox, or sample data.
Three steps. Zero setup tax.
Start with an audit comparison, then use a separate keyword-gap query when you need a focused research question.
Create a comparison set
Choose a project, create or select a named comparison set, then add the domains you want to benchmark against your site.
Run a benchmark
A competitor analysis is queued and the workspace updates when it completes. Re-run it when you need a new comparison snapshot.
Investigate the gap
Open Keyword Gap for a country-specific view of terms competitors rank for. Review the returned positions, volume, difficulty, and participating domains before acting.
The questions every buyer asks.
What the comparison workspace measures, how Keyword Gap is different, and how plan limits apply.
It compares the project's latest audit baseline with each completed competitor benchmark. Available fields include the health score, issue totals, pages analyzed, category scores, crawl detail, and Core Web Vitals when they were collected.
Make competitor reviews evidence-led.
Create a project comparison set, run the benchmark you need, and use Keyword Gap to turn observable ranking opportunities into a focused next step.