NewAI Visibility tracking is here.Compare access
Free · No signup

Schema Generator.

JSON-LD for any schema. Spec-valid. Ready to ship.

Pick a schema type - Article, Product, FAQ, Organization, HowTo, Recipe, Event, BreadcrumbList - fill the form, get clean JSON-LD that validates against Google's Rich Results Test on the first try. No manual brackets, no guesswork.

Try:
Schema.org Validator25 Standards

Audit Webpage Schema Markup

Enter any live URL above to extract embedded JSON-LD scripts and evaluate them against 25 Google Rich Snippets & Schema.org standards.

Use cases

Bookmark-worthy moments.

Four moments when shipping the right structured data is the difference between a blue link and a rich result that owns the SERP.

Build Article schema for your blog

Generate Article JSON-LD with author, datePublished, headline, and image fields, including the properties Google requires and recommends for article rich results.

Generate Product schema for ecom

Add price, availability, reviews, brand, GTIN, and the offer structure Google expects. These fields can make the page eligible for supported product results.

Validate before you deploy

Every generation is cross-checked against the Schema.org spec and Google's Rich Results requirements. If something would fail validation, you see it before you copy the snippet.

Wrap FAQ + HowTo + Recipe content fast

Create the supported fields for FAQ, HowTo, or Recipe markup with a structured form, then copy the generated JSON-LD.

Crash course

What is structured data, really?

The 90-second briefing - and the spec quirks Google's Rich Results Test won't tell you about.

Structured data is metadata you embed in your HTML to tell search engines exactly what a page is about - not just "this page mentions running shoes" but "this page is a Product, the Product's name is X, its price is $Y, its average rating is 4.6, it has 312 reviews." When Google understands a page that precisely, it can render it differently in the SERP: review stars, price snippets, FAQ accordions, product carousels, recipe cards.

The Schema.org vocabulary is enormous - thousands of types, hundreds of properties - but Google only renders rich results for a specific subset (Article, Product, Recipe, Event, FAQPage, HowTo, BreadcrumbList, Organization, LocalBusiness, and a handful of others). Each type has required properties (without which it won't render) and recommended properties (without which it'll render but worse). Many implementations technically validate but miss the recommendations entirely.

This tool generates JSON-LD, checks it against the Schema.org specification and Google's Rich Results requirements, and flags missing recommended properties that may affect result eligibility. The output is ready to copy into your page.

Schema types · quick reference
Article

Blog posts, news, editorial. Unlocks news carousel + top stories eligibility.

headline, author, datePublished
Product

E-commerce items. Unlocks price, availability, review stars, shopping pack.

name, offers, aggregateRating
FAQPage

Q&A content. Unlocks expandable Q&A blocks directly in the SERP.

mainEntity (Questions)
HowTo

Step-by-step instructions. Unlocks visual step display with images.

step (HowToStep)
Recipe

Cooking recipes. Unlocks visual recipe carousel with ratings.

ingredients, instructions
Event

Conferences, concerts, meetups. Unlocks event listings in SERP.

startDate, location, performer
Organization

Your business. Unlocks knowledge panel + logo in SERP.

name, url, logo, sameAs
BreadcrumbList

Page hierarchy. Replaces the URL in the SERP with breadcrumb trail.

itemListElement
FAQ

Asked. Answered.

Tool questions, topic questions - straight answers. Anything missing? Email hi@seonova.io and we'll fold it in.

  • JSON-LD. Google formally recommends it for all new implementations. Microdata and RDFa still work but require sprinkling attributes through your HTML - fragile, hard to maintain. JSON-LD lives in one <script> tag, easy to manage and update.

Go further

Generate + validate schema across your whole site.

SEONova Pro audits structured data on every URL, generates missing schema in bulk, and validates it against Google's spec before it goes live. The free tool covers one page. The platform covers a hundred thousand.

3-day Pro trialNo credit cardCancel anytime